Summary
Graas, a Singapore-based retail commerce AI company, raised $17 million in a Series B led by LemmaTree (founded by Temasek) and acquired Trustana, a product-data platform. The acquisition adds product-data enrichment to Graas' Commerce Knowledge Graph, the database underpinning the AI agents it deploys for retail clients. Combining product, customer, and inventory data lets enterprise customers run AI agents that recommend and sell across text, voice, and vision — the agentic commerce trend.
Key Points
- $17M Series B led by LemmaTree (founded by Temasek); Integra Partners, Tin Men Capital, The Xander Group, IncredWealth, Orzon participated
- Acquired Trustana (Singapore product-data platform; founded 2020)
- Adds product-data enrichment to Graas' Commerce Knowledge Graph
- Enables AI agents to recommend and sell across text, voice, and vision
- Adds clients: David Jones, Chemist Warehouse, Toys"R"Us (existing: Unilever, Puma, Schneider Electric)
- Markets: Australia, Southeast Asia, Gulf
- Graas (founded 2022): AI tools for retail commerce; $1B+ in live commerce transactions
- CEO Prem Bhatia: single system of product/customer/inventory data lets AI agents drive sales in e-commerce and general trade
- LemmaTree CEO Glenn Gore: combined platform helps retailers use agentic AI
- Signals confidence (Temasek-linked) in agentic AI for retail commerce