Summary
ShopBack has expanded its partnership with Visa to bring rewards to in-store payments in Singapore, allowing consumers to earn cashback and rewards when paying with eligible Visa cards at participating physical merchants. This adds an in-store option to ShopBack's existing online card-linked rewards, growing its payments ecosystem. ShopBack Pay's network spans more than 20,000 physical outlets in Singapore and recorded over 16 million in-store transactions in 2025.
Key Facts
- Consumers can earn rewards when paying with eligible Visa cards at participating physical merchants
- Adds in-store option to ShopBack's existing online card-linked rewards
- ShopBack Pay network spans 20,000+ physical outlets in Singapore
- Recorded over 16 million in-store transactions in 2025
- Partnership covers categories including food and beverage, travel and marketplaces
- Follows ShopBack receiving a Major Payment Institution (MPI) licence from MAS
- Julian Foo (ShopBack GM Financial Services): deepening partnership strengthens payments ecosystem
- Adeline Kim (Visa APAC): builds on Visa Offers Platform, unlocking value through personalized offers and cashback
Why It Matters
ShopBack's expansion of Visa rewards to in-store payments marks a strategic evolution from an online cashback platform to a more comprehensive payments ecosystem. By bridging its card-linked rewards into physical retail — following its Major Payment Institution licence from the Monetary Authority of Singapore — ShopBack is positioning itself as a rewards-led payments player across online and offline commerce. The partnership leverages Visa's Offers Platform to deliver personalized offers and cashback, strengthening merchant connections. For the fintech sector, it reflects the growing convergence of loyalty/rewards platforms with payments infrastructure, and the push by platforms to monetize both digital and physical transaction flows in Southeast Asia's competitive commerce market.