Summary
Strivve, the card-on-file placement platform, secured Chartway Ventures as lead investor in what is expected to be its final capital raise, joining Velera (formerly PSCU/Co-op Solutions) and Reseda Group as strategic CUSO (Credit Union Service Organization) investors. Strivve's Top of Wallet platform automates card placement at any e-commerce or bill-pay site, with 200+ live issuer customers covering nearly 100M payment card accounts. The company achieves card placement success rates as high as 96%. Strivve is also extending its technology to agentic commerce — making the issuer's card the one AI agents use.
Key Facts
- Chartway Ventures leads expected final capital raise; joined by Velera and Reseda Group
- No traditional VC or PE — backed by CUSOs, financial services executives, family offices
- Top of Wallet platform: automates card-on-file placement at any e-commerce/bill-pay site
- 200+ live issuer customers; nearly 100M payment card accounts covered
- Card placement success rates up to 96%
- Visa: guest checkout fell from 44% (2019) to ~16% (FY2025) of e-commerce transactions
- Extending to agentic commerce: making issuer's card the one AI agents use
- Co-founders David Pool and Chris Hopen: "built a business designed for sustainable growth, not just headlines"
- CUSO model: credit union-owned, focused on long-term value
Why It Matters
Strivve's CUSO-backed capital model is a deliberate alternative to the VC/PE treadmill. By raising from credit union service organizations (Velera, Reseda Group, Chartway Ventures), Strivve aligns its incentives with its customers (credit unions) rather than with venture investors seeking a quick exit. The 100M accounts under management and 96% placement success rate demonstrate strong product-market fit. The extension to agentic commerce is forward-looking: as AI agents start making purchases autonomously, ensuring the issuer's card is the one the agent uses becomes a critical competitive advantage for card issuers.