Summary
Feathery, an AI operating and decisioning system for financial services, raised $30 million in total funding including a newly completed Series A led by Portage Ventures, with participation from Index Ventures, Allstate Strategic Ventures, Clocktower Ventures, Erie Strategic Ventures, and Bain Capital Ventures. The company serves more than 300 firms across insurance and wealth management, including RIAs, independent broker/dealers, and insurance carriers.
Feathery's platform automates workflows for client onboarding, proposal generation, M&A, advisor transitions, account opening, and account maintenance. The company claims to have helped firms move more than $2 billion in AUM in Q1 2026 alone, and reports that Sequoia Financial (a national RIA with ~$32B in AUM) cut custodial account opening times by 45% after deploying Feathery. The company supports roughly a third of the top 30 firms on Barron's 2025 Top 100 RIAs list.
Key Facts
- $30M total funding including Series A led by Portage Ventures
- Participants: Index Ventures, Allstate Strategic Ventures, Clocktower Ventures, Erie Strategic Ventures, Bain Capital Ventures
- $4.5M seed round in 2021
- 300+ firms served across insurance and wealth management
- Clients: Sequoia Financial ($32B AUM), Allworth Financial, Mission Wealth
- Platform: AI operating system + decisioning layer for client data
- Workflows: onboarding, proposals, M&A, advisor transitions, account opening, maintenance
- $2B+ AUM moved in Q1 2026 via transition tools
- Sequoia Financial: 45% reduction in custodial account opening times
- Supports ~1/3 of Barron's 2025 Top 100 RIAs
- Hiring across engineering and go-to-market roles
Why It Matters
Feathery is part of a wave of AI-native fintechs targeting the wealth management industry's operational bottlenecks. Advisor transitions and account opening have long been pain points — Cerulli estimated 9% of advisors representing $3.1T in assets were expected to change firms in 2025. Feathery's traction (300+ firms, $2B AUM moved in a quarter) suggests that AI-powered workflow automation is moving from nice-to-have to table-stakes for competitive RIAs. The participation of Bain Capital (which led Envestnet's take-private) signals conviction that AI will reshape wealth management infrastructure.