Summary
Wayflyer was originally incubated within Conjura in 2019 before becoming a standalone business — making this a "full circle moment" for CEO Aidan Corbett. Wayflyer has deployed $6B+ in working capital to 6,000+ businesses and surpassed $100M in annual revenue. Conjura served 2,000+ merchants processing 135 TB of data annually. The acquisition folds Conjura's natural-language analytics into Wayflyer's funding decisions, enabling more granular views of revenue quality (repeat vs. first-time, discount-driven vs. full-price). Wayflyer secured a $250M credit facility with ATLAS SP Partners in 2026. Financial terms not disclosed. All Conjura employees join Wayflyer.
Key Points
- Wayflyer incubated within Conjura in 2019; acquisition is "full circle"
- $6B+ deployed to 6,000+ businesses; $100M+ annual revenue
- Conjura: 2,000+ merchants, 135 TB data/year
- AI integration enables: revenue quality analysis, margin forecasting, marketing-cash flow risk linking
- $250M credit facility with ATLAS SP Partners (2026)
- Competitors: Clearco, Shopify Capital, Uncapped (funding); Triple Whale (analytics)
- Deal terms not disclosed; all Conjura employees joining Wayflyer